Our work is based on the union of psychology and computer science.
To create a natural user experience during the interaction with a computer, we incorporate theories and models of human cognition, affection and behavior.
We have to take into account the following questions:
how is the computer and the interaction with it perceived and processed by the user,
which behavioral patterns make an interaction natural and believable,
which emotions are hidden behind visual behavior,
which norms and values occur in a human-computer-interaction,
In practical projects we utilize these theories and models to improve the interaction with computers and create useful future-oriented tools.
Our methodological approach makes use of scientific research methods such as randomized experiments, questionnaires and interviews. Our studies are designed, conducted, evaluated and reported objectively by a team of professionals.
Our work also includes the development and use of specialized software to implement our ideas and projects.
Interdisciplinary cooperations and our location at the German Research Center for Artificial Intelligence ensure our work to result in high-quality innovative products.